How Will SEO Change in 2024 & What You Need to Do 

The year 2023 has been a year of change. Generative AI tools like ChatGPT & Midjourney have made artificial intelligence more accessible and has significantly impacted the way users interact with the internet. Google rolled out three core updates – in March, August, and October. All these changes will have a significant impact on Search Engine Optimization in 2024 & beyond. Here are some of the ways in which SEO will change in 2024 and what those changes will mean for your business. 

4 Ways SEO Change will occur in 2024 and What You Need to Do 

Here are some of the ways in which emerging technologies & trends will shape SEO in 2024 and the things that you can do to adapt to those changes. 

• Voice Search Will Continue to Become Important

In 2018, PwC conducted a survey which found that 71% of users tend to use voice search more than typing. Five years later, the percentage has grown significantly. The trend is expected to continue in 2024 as well. More people will use voice search on their phone or voice assistants at their home to search for businesses like yours. 

How will it impact SEO for your business: The importance of voice search means that you will have to focus more on voice search optimization. You will have to re-evaluate your website content and structure to make sure that your business ranks well in voice search as well. 

As a professional SEO agency in Canada, we often adapt a range of different strategies to optimize for voice search. We use long-tail keywords and provide concise and relevant answers to frequently asked questions. Structured data markup is also used to ensure that your website content is relevant for voice search results. 

• Increased Focus on E-A-T Content

E-A-T might be a funny sounding acronym, but it will play a key role in search engine optimization in 2024 and beyond. So, what exactly is E-A-T?  E-A-T stands for Expertise, Authoritativeness and Trustworthiness. They are the three desirable characteristics of a website which aims to rank higher on search engine result pages (SERPs).  

How will it impact SEO for your business: To get consistently high ranks and subsequently heavy traffic, you need to ensure that your website scores high on E-A-T. Simply having the right set of keywords is not going to be enough anymore.  

Our content team will help you generate high quality, authoritative content. We provide the latest, accurate and transparent information which allows your audience to trust your content. These strategies are highly effective to consistently generate content that scores high on E-A-T parameters. 

• Core Web Vitals & Page Experience Update 

Core Web Vitals, which includes a different range of parameters for your website, are an important ranking factor as declared by Google in early 2020.  

So, what are core web vitals? 

Core Web Vitals are the subset of Web Vitals that apply to all web pages. Each of the Core Web Vitals represents a distinct facet of the user experience and reflects the richness of user experience on your website. These signs focus on key aspects like loading, interactivity, and visual stability.  

As Google and other major search engines tend to increase more on the user experience, the importance of Core Web Vitals will continue to play a significant role to determine the website rankings on search results. 

How will it impact SEO for your business: When it comes to website design or SEO, you will need to focus more on the user experience. The better the experience you deliver, the better will be your core web vital scores, and the higher your rankings would be.  

When clients hire us as their SEO company in Canada, we ensure that we work on optimizing critical factors like the page speed, mobile-friendliness, and various other user experience metrics.  Our team will regularly review your core web vital score. 

• The Impact of Artificial Intelligence & Machine Learning

When people think of AI and SEO, they often think of AI-generated content. But the impact of AI and Machine Learning on SEO would go beyond just the textual content and images on your website. 

For example, search engines like Google and Bing have been using Natural Language Processing (NLP) to contextually understand search queries. Recently, Google has introduced Bard and Microsoft that followed suit with Bing Chat. Today, users are using these browser-based AI tools to access information from the web. Not surprisingly, these tools are also being used to find businesses.  

How will it impact SEO for your business: Needless to say, your business will need to adapt to the massive shift brought about by AI and Machine Learning in SEO. Since AI-powered algorithms will be using NLP technology to understand your content at a deeper level, you would need to think about the value that your audience through your website and its content, rather than just keywords. 

To ensure that your website performs well in an AI-dominated internet, you need to adapt a multidimensional approach. This is why we carefully understand your business, and your target audience, to ensure that the website is accessible, efficient and delivers the value that your customers want. 

Hire Evolvous for Future-Ready SEO Services in Canada 

Evolvous Digital Marketing is a professional digital marketing company in Canada offering a wide range of solutions to ensure your website stays ahead of the rest, in 2024 and beyond. 

Our advanced SEO (Search Engine Optimization) solutions are based on the latest technology trends, so that your website is optimized to be future-ready. This ensures that you get a higher rank on search engine result pages, irrespective of the algorithm and other changes brought about by search engines. 

As your online presence continues to be critical for the success of your business, you will need to invest in future-ready SEO solutions. Contact our reliable SEO company in Canada and get the right solutions that will help your business grow by tapping into the immense potential of search engine optimization.