6 Ways We can Help Your Business with Search Engine Marketing 

Imagine you are running a business and got some remarkable products or services, but the world doesn’t know you exist. It is like having a masterpiece locked in a vault waiting to be discovered by eager customers. For sure, you might be using different methods for promoting your business-like social media marketing, search engine optimization, online advertising or email marketing. This is where SEM can help you stay in front of online shoppers using paid search, contextual advertising, and organic search rankings.   

Earlier SEM was referred to both paid and organic advertising, but now it is only used for paid advertising. SEM works on broad concept that includes both SEO and PPC together – in simple terms it is a marketing strategy that involves managing a brand or website’s total presence in search engines. According to a survey, almost 60% of users searching for something online are only looking at the first page of the search results and this is why you should plan an effective marketing strategy to improve your online performance by using SEM. 

Let us briefly review six ways in which SEM can be a boon to your business: 

• Connect with your target audience and potential clients through optimized ads.

SEM plays very important role in business to reach out specific customer for their specific search intentions. You can make your ads visible only to those audience who are searching for keywords that is closely related to your product or services. Choosing the proper keywords for your ads helps you to create a highly triggered ad. 

SEM significantly impact your ROI of campaign by targeting right audience at right time with right message which can lead to higher click-through rates, increased conversions, and ultimately, higher revenue.  

• Test and measure your performance using SEM:

Suppose you run an online boot camp, and you want to know if it is working as per the plan. This is where SEM can help you testing and measuring your campaign performance. Using SEM ensures you with precise capabilities by providing accurate information about your campaign by CTR (click-through rates), CPC (cost per click), and conversion rate. Let us see how these three metrics can help to find out how effective your ads are: 

• CTR– A higher CTR means more visitor have stepped into your website. 
• CPC– It simply means how much you are paying for your ad when someone clicks on it every time. 
• Conversation rate- This metric is like turning visitors into actual buyers. It gives clear picture of how many people who clicked on your ad ended up doing something you wanted them to do. 

• Keeps your budget under control: 

Many small businesses are afraid of spending on digital marketing. However, there are many free methods to promote your product or service online, but it may not be always effective. So, many entrepreneurs take the risk of digital marketing cost willingly or unwillingly. Using SEM can the most affordable form of digital marketing. You are not required to spend a lot of money on SEM if you don’t want to. You need to pay only for those click when someone clicks on your ads and take actions. Furthermore, SEM can assist you in closely examining the strategies to determine what works and what doesn’t and optimize budget as per required business goals. So, by using SEM you can set your budget as per your planned campaign strategy. 

• Stay one step ahead of your competitors: 

One of the main reasons for using SEM is that it helps in staying ahead of competitors on search engines since it allows you to target relevant keywords and appear in search results for those terms. By using those relevant keywords, you can make your ad more compelling which ultimately leading your target market to click more on your ads.  You will be able to get more leads than your competitors through the analysis and research of your competitors keywords. Using SEM ensures your ads to appear above your competitors’ ads, no matter how they use search engine optimization techniques. 

• Get Quick Results Using SEM:

It is very essential for your business to be visible to users online in order to increase traffic and gain profit.  On the contrary, ranking high organically at the top of the SERP can be quite time consuming and exhausting in long run process. But with SEM, you can rank within no time if you have correct bid amount, set of quality keywords and an excellent landing page experience.  Once you create your ad, SEM can help you produce instant result so your target market can see them right away which can generate leads very quickly, resulting in fast sales. With SEM, you can determine your success or failure without first building an audience. 

• Create brand awareness for your business: 

SEM can be your ideal place for advertising your products or services that helps your brand (or ads) gains impressions from your potential customers. In fact, search engine advertising has been proved to a significant impact on brand visibility. When a user search for any specific keyword, they will get a list of webpages.  Many companies prefer to use this SEO strategy. However, the SEM strategy, will show the real advertisement that has the name of your company, website, and a summary of the products or services you are offering. Even if users don’t click, seeing your brand twice during a web search helps them remember it and correlate it with the things they need. 

Keep Your Business Growing with Evolvous- One of the best SEM agencies in Canada! 

At Evolvous, we know that the digital landscape is always evolving, which is why we stay up to date with the latest trends to deliver the best possible SEM outcomes for you.  

Apart from SEM, there are a wide variety of digital marketing tactics that can help you grow your business organically. If you want to know more about how we can help take your company to new heights, contact us today!